Mr. Teeraphong Rodloy, Country Manager, Wearnes Automotive Thailand, said, “This year, Lotus Car Thailand has successfully entered the luxury electric vehicle market, as planned, and is more than ready to advance further with comprehensive marketing and after-sales services, infused with the brand’s distinctive standards and Lotus’ own Driving Dynamics. This year, we went full-fledged in the electric vehicle market. The market continues to grow for all segments, especially the premium cars, as more brands have also joined in and government supported. Today, BEV has about 10% market share or about 43,000 cars; 20% of which, or 8,000 cars, were in the premium segment. We are one of the players with outstanding product and a strong response to market demand, making it an ample opportunity for the brand to fully enter the premium electric car market.

 

“To reinforce our leadership in Thailand’s premium sports cars, Lotus Car Thailand also planned to launch the Lotus Emeya, possibly in the second quarter of 2024. In tandem, the first Full Operation Retail Experience Store will also open its doors at The Emsphere for customers to immerse themselves in the new experience of viewing and purchasing cars. Additionally, there are also plans to expand our service center network to provide service to cars and our customers. At the same time, Lotus Car in England will also launch the highly-anticipated model, “CodeName Type 134” into the global premium car market later in 2024,” Mr. Teeraphong added.

 

At Motor Expo 2023, Lotus Car Thailand brought along two models for sports car lovers in Thailand, with two flagship models were this year’s highlight. Lotus Eletre, the brand’s first 100% electric Hyper-SUV, received overwhelming feedback with its key features in terms of functions and world-class driving performance, establishing it as the fastest electric car with 2-motor globally.  Beyond its appealing design, the starting price of 5.89 million baht already accounted over 150 orders. At year-end, sales are expected to reach 200 vehicles, from the target of 100 vehicles per year. The first 20 cars will be delivered by the end of this year, with the remaining to be delivered in the Q1 and Q2 of 2024. Another highlight is Lotus Emira, the small premium sports car, is considered Lotus’ best and last model with an internal combustion engine. The starting price is 9.99 million baht.

 

Experience the high-performance flagship vehicles: “Lotus Eletre” and “Lotus Emira”

Lotus Eletre, the 100% electric Hyper-SUV, has two sub-models:

 

●Lotus Eletre S is driven with twin electric motors, generating the maximum of 603 horsepower and 710 Nm torque. It accelerates from 0 - 100 kilometers per hour in 4.5 seconds. They are coupled with a 4-wheel drive system and 112kWh battery, providing 600 kilometers per charge (according to WLTP standard). It is priced at 5.89 million baht.

 

●Lotus Eletre R is driven with twin electric motors, generating the maximum of 905 horsepower and 985 Nm torque. It accelerates from 0 - 100 kilometers per hour in 2.95 seconds. They are coupled with a 4-wheel drive system and 112kWh battery, providing 490 kilometers per charge (according to WLTP standard). It is priced at 6.59 million baht.

 

Lotus Emira V6 First Edition, Lotus Car’s last model equipped with a combustion engine, comes with cutting-edge and bold design for the sports car segment, Inspired by Lotus Evija, showcasing flowing sculpted lines. Lotus Emira is a small sportcar that comes with exhilarating performance and typical features of Lotus cars. It is powered by a 3.5-liter supercharged V6 engine, delivering a maximum power of 400 horsepower and a torque of 420 Nm. It accelerates from 0 to 100 km/h in 4.2 seconds and achieves the top speed of 288 km/h. The car is also available with a 2.0-liter i4-cylinder turbocharged engine, providing 360 horsepower. The starting price is 9.99 million baht.

 

At Motor Expo 2023, Lotus Car Thailand prepared exclusive offers for customers, including KEF MU7, the wireless headphone for any customers who reserve a car at the Expo, and a discount price of 299,900 baht from 339,900 baht for KEF LS60 Lotus Edition. Come and experience the ultimate British performance from Lotus Car Thailand at Booth B02, Challenger Impact Muang Thong Thani, 30 November - 11 December 2023.